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How Artificial Intelligence Technology Affecting Digital Marketing Industry

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In recent times, artificial intelligence has made a great transformation in brand marketing approaches as well as the interaction of customers with the brand. Today, AI is playing a major role in Digital Marketing as all digital marketing operations are now affected by artificial intelligence-powered tools. Every business whether it is large, medium, or startups, all are choosing artificial intelligence-based digital marketing tools. It helps industries to improve their campaign arrangement and enhance decision-making. What About Artificial Intelligence Marketing? Artificial Intelligence marketing is the method of leveraging the technology which is good to enhance the journey of customers. It is also helpful in increasing the return of marketing campaigns investment. However, it can be accomplished by using big data analytics, machine learning as well as other processes to gain the understanding of targeted customers. If you are running a Digital Marketing Agency in India , then yo