What are Top Five Digital Marketing Trends for 2020
The previous year 2019 has been very busy for marketers. With several new marketing techies putting steps into the market, a large number of courses on marketing mastery & thousands of sales to predict marketing trends for 2020. We just wanted to share perspectives as a pioneer in MarTech space, a community organizer in NYC with over 20k members & working with hundreds of successful digital marketing strategies across the globe. The Best digital marketing company will always find it an opportunity not only to know the trends, but also practice them at the right time.
Let’s start with the marketing trends in the year 2020
1- Predictive Marketing
We are living in an age where data of people engaging with several brands is very high. Also they consume content within an unstructured manner, and give best of their efforts before making final decisions for purchase. Several industries have made significant investments in predictive marketing technology to develop the ability to determine an expected number of guests on a particular day or event for increasing their booking rate.
2- Smart add bidding
Google and facebook are top digital ad spend earning platforms in the year 2019 as per the latest statistics. Due to huge competition between them is providing brands a great exposure for brands to get best returns on money spent by them on advertising and bidding. Smart automated bidding includes several kinds of strategies like Target CPA, ROAS, maximizing conversions, or enhanced CPC.
3- Shoppable Posts
However, the introduction of shoppable posts on social media was done before two years ago. The year 2020 is witnessing a huge number of blinking dots and extraordinary introduction of third party apps, & eCommerce marketing tech.
A record increase in the top social media users are laying a strong platform for eCommerce businesses with measurable results & significant traffic.
4- SEO Structured Data
As per the latest marketing analytics, more than 49% of google searches are left without click. It simply denotes that half of such searches do not get the right treatment in form of traffic. Google now prioritizes visual search snippets across various devices and platforms allowing visitors to receive all information very fast, and in an easy manner. Implementation of rich snippets is a very big part of structured data, and it is among top SEO Services focuses in the year 2020.
5- Adoption of More Voice Search
As per the prediction done a few years ago, more than 50% of online searches will be voice based in the year 2020. The prediction is getting true, upon the influential part taken by some significant tools like Alaxa, cortana or google home.
Hope you enjoyed the description of the top five digital marketing trends of year 2020.
Let’s start with the marketing trends in the year 2020
1- Predictive Marketing
We are living in an age where data of people engaging with several brands is very high. Also they consume content within an unstructured manner, and give best of their efforts before making final decisions for purchase. Several industries have made significant investments in predictive marketing technology to develop the ability to determine an expected number of guests on a particular day or event for increasing their booking rate.
2- Smart add bidding
Google and facebook are top digital ad spend earning platforms in the year 2019 as per the latest statistics. Due to huge competition between them is providing brands a great exposure for brands to get best returns on money spent by them on advertising and bidding. Smart automated bidding includes several kinds of strategies like Target CPA, ROAS, maximizing conversions, or enhanced CPC.
3- Shoppable Posts
However, the introduction of shoppable posts on social media was done before two years ago. The year 2020 is witnessing a huge number of blinking dots and extraordinary introduction of third party apps, & eCommerce marketing tech.
A record increase in the top social media users are laying a strong platform for eCommerce businesses with measurable results & significant traffic.
4- SEO Structured Data
As per the latest marketing analytics, more than 49% of google searches are left without click. It simply denotes that half of such searches do not get the right treatment in form of traffic. Google now prioritizes visual search snippets across various devices and platforms allowing visitors to receive all information very fast, and in an easy manner. Implementation of rich snippets is a very big part of structured data, and it is among top SEO Services focuses in the year 2020.
5- Adoption of More Voice Search
As per the prediction done a few years ago, more than 50% of online searches will be voice based in the year 2020. The prediction is getting true, upon the influential part taken by some significant tools like Alaxa, cortana or google home.
Hope you enjoyed the description of the top five digital marketing trends of year 2020.
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Digital marketing is the backbone to every business having online presence. It makes the customers available to your website and sets a brand value. If I am a successful business person then "digital marketing" is one of the reasons behind it.