Expand Your E-Commerce Business With An Efficient Mobile App

If you are reading this article after the age of 2020, then you are most probably reading this article on your phone. The phone, which is filled with all different sorts of mobile apps. It may include an application to recharge your SIM, an application for banking, an application to book a taxi, an application for Ecommerce and there is no limit to these options.

Just see how dependent your digital convenience is on a bunch of few APKs. These days, browsing through browsers are majorly starting after clicking a hyperlink to a website, which also states that the days of typing the URL is diminishing. And as the behaviour of mass is transforming, it does not feel to be a good idea to expand your Ecommerce business solely on the web platform. Just having a website, decreases the ease of mobility through and out of your platform, and trust me there are reasons for it, like-

Mobile App for Your Business are More Impactful Than Websites

  1. Mobile Apps don’t need to be taken care of for login and logout every time you access it. Websites don’t offer the same ease, as to keep your tabs and cookies free, you can’t be logged in continuously.
  2. Expand your Ecommerce business with an efficient mobile application, It helps in keeping in touch with the user through the modes of balloon notifications. This helps in maintaining the remembrance of the brand.
  3. And probably the biggest reason to have a mobile app for your business is the growing population of mobile users. Smartphones are cheap and mobile to buy and carry, hence their penetration is larger than laptops and desktops. 
  4. Mobile app for your business make it easy and convenient to reach out to you.

Time is such that some new businesses are focussing by only having a mobile application rather than a website for usage purpose. One such example is 'CRED’. This credit card based start-up only 'functions' through mobile applications available on Google Play Store and iOS App Store. Maybe they have understood the leverage that mobile apps could give. 

What About The Scope of Mobile Application for Ecommerce 

In the factors of maintenance and operations, there is not much of a difference between website and mobile app. The shifting or getting available on a mobile app is not hard 'technically speaking'. Plus if not even being used extensively, then too, the presence of your Ecommerce mobile application and brand’s logo in the user’s mobile application gallery gives the user a constant reminder about your brand’s existence.

As per a figure by Statista, there are more than 300 crore smartphone users throughout the globe as of 2020. A number which is only destined to grow with the growing digitisation and global digital penetration. Statista also projects this number to increase over 400 crore users by the year 2023.

Final Words

Today, websites are slowly becoming more of an informational thing. This divide between web and app users might grow with time, so you better be prepared with a mobile app for your business to expand your Ecommerce business. Because buddy, time and business don’t wait for anybody.

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