Mobile Web Design: What Your Customers Want to See on Their Smartphones

Nowadays, mobile phones are taking over quickly. Cellular devices have become more powerful than desktops and computers. Businesses can no longer afford to keep mobile phones aside. No investment in mobile web designing is not an option. 

Your customers may be normal people or millennials. Both of them are using mobile phones more than before. Mobile phones can be assumed as the battlefield on which modern businesses contend. If your business is not on it, you are sitting on the sidelines.  

Why Does Mobile Web Designing Matter? 

It is important to remind people why investment in mobile web designing matters. It helps them to understand how focusing on efforts creates a better customer experience. Nowadays, it is important for all businesses to have a mobile-friendly website. According to a survey, nearly 91% of people keep their smartphones within their arms 24/7. 

And by the year 2022, nearly 54% of e-commerce business activities will take place by using mobile phones. And even small businesses having local stores also need to have a responsive mobile website for their business as the research of their consumers happens by using their phones. 

Now, let’s dive deeper into the reasons why it's important to have a mobile-friendly website for businesses. Here it is! 

1. The Demographics

In research, it has been found that nearly 97% of people between the ages of 18 to 44 years old have their own smartphone. But a staggering about 68% own them. It is about almost everyone. Only a small gap exists between gender, income, and race. Mobile users now account for more than half of the traffic to a website with a responsive mobile web design. It is the traffic that would go to their competitors. 

2. Conversion and Promotion Activity

According to research, more than 57% of mobile users refuse to recommend businesses that don't need to have a mobile website. They found that nearly 61% of mobile users would not return to the website having a poor mobility experience. 40% of mobile users immediately go out from your competitor’s website instead. Today, conversion rates on mobile devices are 64% higher than on desktops. 

3. Local Business

According to research, 76% of people search for required local businesses service through their mobile devices. 76% of them who visit a local website, will visit the business within a day. Can you deduce who is visiting if you did not show their needs on their phone? Cater to local customers using effective mobile web design. Get increased and actual local customers at your door. 

4. eCommerce Business

Around 30% of total eCommerce product purchases are done using mobile devices. More than 66% of eCommerce business is now existing on mobile. 

It means that customers are browsing ECommerce products on their phones more than on desktop or traditional computers. We see more than 9% of tablet visitors usually add something to their carts. If you are involved in eCommerce, then you definitely know that it is huge. 

5. Google’s Drive Make People More Mobile

Nearly 70% of searches are done with the search engine. More than 50% of Google’s queries are existing on mobile devices. Due to it, Google led the charge to make the Internet more mobile-friendly for users. 

Google also penalizes websites that do not provide a bold mobile web designing experience. As Google continues to increase the bar, non-mobile optimized websites disappear from the search results. 

What do Users Want On Their Phones? 

Mobile optimization is the essential thing that people want more than just making a website fast on their mobile. It makes sure that the text and buttons on a website should be finger-friendly. It’s all about designing a website that demonstrates a clear understanding of the interaction of mobile users interacting with the website and your business. 

Let’s look at what we should remember while creating a mobile website design that will give what people want to have on their phones. 

• No need for Mind-Reading 
• They Want Instantly  
• Your Site Can be Find Locally 
• Want Mobile Titles 

• Want Mobile Content 
• Want a CTA That Can not Resist 
• Want It to Load Faster  
• Want it Look Simple 
• Get A Quick Search on What They’re Looking 

• Do not Want Annoying Pop-Ups 
• Want Everything Integrated 
• Want It Personalized 

Wrapping Up 

To build a responsive and seamless mobile web design, you must provide people with what they need. Data from a survey helps us to understand how mobile users use their phones and interact with various types of businesses. 

They want clarity and calls to action. If you are having a local business, they want to find your website and utilize provided local options. Our expert mobile web designers at Milkyway Infotech can help you in optimizing your mobile web design to give your valuable customer what they need. Contact us today!